Gather the elements that represent the person in question have them around you. Things like: magazines, music, food, movies, their culture, likes, hates ...do the big brain dumpo and throw all your thoughts on paper. DO NOT EDIT these nuggets. Just get them down. I have a lot of these ideas on tap at BBPI. How? Habit mostly. I have trained myself to catch ideas as the pop.
Step Three: Grow the idea
Use the rule of three. Learnt in my tour guiding days, don't try and put any more than three big elements together. Put them in some order and link them in some way, so that there is a continuous flow during the time.
Step Four: Engage the masses
Get others involved. Choose wisely and really make sure they are clear on their role.
Step Five: Take the idea out on the highway.,br>
Use Mental Rehearsal and have a Run Sheet. No matter how small the occasion, have it clearly stated what will happen, when, and who is responsible.
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